Unicef Australia commissioned our agency to help with collateral for events taking place all over Australia, Each event would be an opportunity to meet a Unicef Ambassador. The events were an opportunity for those helped by Unicef to tell their stories, and to raise awareness of the charities work across the world.
Working with a copywriter, we pitched a selection of campaign ideas, the chosen one being ‘UN-SPEAKABLE’. The aim of this campaign name was to highlight the Ambassador stories – difficult to hear but essential to be told.
With photography a major focus for Unicef, this was a main consideration when designing and strongly featured in the DM and email invites, brochure and bookmark.