The GoodWILL project

Unicef Australia commissioned a project to help promote their ‘The GoodWILL project’, aimed at encouraging people to leave a gift in their will to Unicef.

With photography a key communication tool for Unicef, this was a major consideration when designing. Working with a copywriter and developer, I created photography-led HTML banners, adding some subtle CSS animation to draw the users attention without distracting from the campaign. The HTML banners were then resized to various dimensions and hosted across multiple websites.

Alongside these, I created Facebook posts to help drive traffic to the campaign landing page.


Work completed at Flourish.