Black Friday campaign
Black Friday is a relatively new event for Australia. So when the time of year came around Samsung Australia were running Black Friday deals instore and online. For this campaign we were asked to propose some styles to help them promote the event. Completed completed for Flourish.
The brand is opposed to the using the word ‘sale’ and anything that can cheapen the brand. Therefore I came up with a style that was more premium, while still grabbing the customers attention to promote the deals.
As part of the campaign I created a deals and reminder email, landing page banner and sale tickets for instore merchandising.